Intellectual Property Rights: What’s in it for me?

Companies are constantly told that IPR is indispensable. At Larsen & Birkeholm, we completely agree. But we still believe it’s only sensible to ask the question: What does my company actually gain from IP rights?

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About Thorbjørn Swanstrøm

Thorbjørn is a leading Danish European Trademark & Design Attorney with over 25 years of experience in marketing law, IP, trademarks, and design protection. He is an expert in the legal and ethical aspects of marketing and has litigated cases for both large and small brands. He specializes in unlawful marketing and trademark infringements.

Although IP rights (patents, trademarks, design rights, etc.) are often crucial for business success, it is essential to understand their true value. How can they strengthen a company’s market position? How do they contribute to growth and competitiveness? And most importantly—how do you ensure that your company gets the most out of its IP strategy?

Svaret på ‘What’s in it for me?’, når det gælder rettigheder, afhænger af din virksomhed, dit produkt, dit marked og din strategi. Der er mange måder, hvorpå IPR kan ende med at spille en helt central rolle i din forretning.

How can your company benefit from IP rights?

The answer to ‘What’s in it for me?’ when it comes to IP rights depends on your company, your product, your market, and your strategy. There are many ways in which IPR can end up playing a crucial role in your business.

Sign up for the webinar and gain insight into the ways IP rights can make a real difference for your business.

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